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Pak Subiakto pernah mengungkapkan, “sebelum memulai perang, saya selalu melihat peta terlebih dahulu”. Peta yang dimaksud oleh Pak Subiakto adalah jumlah merek yang sudah tersimpan di dalam pikiran target pasar pada kategori produk tertentu. Pikiran manusia itu seperti laci-laci. Di dalam ...
