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Ada 3 alur umum dalam copywriting yaitu Awareness, Engagement, dan Conversion. Fase Awareness adalah ketika kita melihat kata-kata atau kalimat di Baliho. Sebagai seorang copywriter, KPI-nya adalah bagaimana membuat copy yang mampu menarik perhatian sesuai target yang ingin dicapai. Biasanya, orang-orang ...
